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Three Ways AI Can Help Businesses Deliver Non-Linear Customer Service
Traditionally, most customer journeys have been linear. Customers contact support and go through a step-by-step process with little room for personalized responses. This conventional approach failed...
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Adding Gemini’s AI To Gmail’s User Experience is a Game Changer
It’s been 18 years since Google introduced a radically different approach to email that prioritized search functionality over the traditional folder-based organization. This search-centric design and...
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Navigating Copyright and Ownership: The Risks and Alternatives for Brands...
Social media platforms like Twitter, Facebook, YouTube, and Instagram have become essential tools for brands to reach and engage with their target audience. However, when uploading and sharing video...
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The Power of Saying “No” in Business: Building Trust And Prioritizing Success
The pressure to say yes to every request, opportunity, or demand can be overwhelming. I’m as guilty as most people… often overextending myself and setting expectations I can’t meet. I don’t do it...
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Software Review, Advice, Comparison, And Discovery Sites (55+ Resources) To...
Quite a few people wonder how I can find such a wide array of sales and marketing technology platforms and tools out there that they hadn’t heard of yet or that may even be beta. Aside from alerts I...
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Navigating the SaaS Pricing Labyrinth: Strategies, Structures, and Customer...
Founders of the first large MarTech company I worked for said that SaaS was like making money in your sleep. Within a few years, they’d multiplied their development team, had a mile-long product...
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Track Mailto Clicks As Key Events In Google Analytics 4 Events Using Google...
As we work with clients on reporting, we must set up a Google Tag Manager account for them. Google Tag Manager isn’t just a platform to load all your website’s scripts; it’s also a robust tool to...
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Track Call (Tel) Clicks As Key Events In Google Analytics 4 Events Using...
As we work with clients on reporting, we must set up a Google Tag Manager account for them. Google Tag Manager isn’t just a platform to load all your website’s scripts; it’s also a robust tool to...
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Guidde: Magically Create Stunning AI-Generated How-To Videos for Complex...
Teams often struggle to create clear, engaging documentation and training materials for complex software workflows. Traditional methods can be time-consuming and fail to convey the necessary...
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Gravity SMTP: Ensure Reliable Email Delivery of Form Leads Using Gravity SMTP
A colleague of mine requested my assistance after he migrated a client’s WordPress site to a new host, and the email notifications from their Gravity Forms weren’t making it to the client’s inbox....
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